These show how happy and loyal your customers are.

Review Ratings:

The average review of each product sold. Fore example, what’s your average review on Google or Takealot?

Repeat Purchase Rate:

Are customers coming back? This is, for example, key for salons, gyms, and other services.

Referral Rate:

Are customers recommending your service — like a car mechanic whose clients bring friends?

Customer Lifetime Value (CLV):

The total amount a customer is expected to spend with you over time.

Net Promoter Score (NPS):

Calculated from surveys asking customers about their likelihood to recommend your product/service on a scale of one to ten

Customer Satisfaction Score (CSAT):

Quick surveys after purchase asking: “How satisfied are you?” This measures customer happiness with products/services

Call Centre Analytics:

If you run a call-in service, monitor how calls are handled and what common issues come up. Tracking these, especially for customer service, helps manage customer interactions and support. For example, using AI to track how often specific keywords (e.g., “refund”) are spoken on calls can help identify common customer queries or issues