Here’s a step-by-step method:
- Conduct In-Depth Financial Analysis / Know Your Numbers:
- Review your financial history (or projections if starting new) to understand your money’s origin and destination. Use financial statements like the balance sheet, income statement, and cash flow statement for a full picture.
- Identify Monthly Revenue: Look at your total income from all sources. It’s crucial to focus on revenue (money generated from sales before expenses) rather than profit when calculating income for budgeting purposes. If revenue fluctuates, use an average or base it on low months to remain conservative.
- List your Fixed Costs: These are expenses that remain consistent regardless of sales or activity, such as rent, employee salaries, insurance, property taxes, and debt repayment. Gather as much historical data as possible for these.
- Identify Variable Expenses: These costs fluctuate with your business’s output or production, such as raw materials, hourly employee wages, or utilities that change with activity.
- Account for Once-Off or Seasonal Costs: Don’t forget annual license renewals, tax payments, or peak-season expenses.
- Important Note on VAT: When preparing your business budget in South Africa, it’s generally recommended to exclude VAT (Value-Added Tax) that you charge on sales or claim on purchases. This is because VAT doesn’t affect your business’s profitability directly, as it’s a tax collected on behalf of the government, and excluding it provides a clearer picture of your company’s actual performance.
- Set Realistic Income Goals / Forecast Sales Revenue:
- Estimate how much revenue your business is likely to generate over the next 3, 6, or 12 months.
- Base these projections on past performance, current sales pipeline, seasonal patterns, and prevailing market trends. For South African businesses, this includes factoring in economic conditions, which can always change.
- Be ambitious, but stay realistic to avoid overspending based on overestimated income.
- Plan for Profit and Allocate Funds for Expenses:
- Calculate your projected net profit or loss by subtracting your total expected expenses from your projected revenue.
- Adjust costs or boost income if the numbers aren’t adding up to a desired profit.
- Think of profit as the “engine for growth” and set aside a portion of income for savings, reinvestment, or debt repayment.
- Build a Contingency Fund:
- A good business budget always includes a safety net for cash flow hiccups, late payments, or emergency repairs.
- Aim to set aside at least 1-3 months of operating costs in reserve if possible. This buffer helps you stay afloat during unexpected events.
- Finalise and Budget for Growth:
- Determine if your projected profits are sufficient, or if your business is overspending.
- Set realistic and achievable spending and earning goals for each month, quarter, and year. If your projections don’t align with your goals, develop a strategy to make up the difference.
- Once basic operations are covered, allocate funds for strategic growth initiatives such as marketing and advertising, equipment or technology upgrades, inventory expansion, or hiring and training staff. This positions your business for smart and sustainable growth.
- Regularly Review and Adapt Your Budget:
- Budgeting is an ongoing process, not a one-time task.
- Monitor your actual financial performance against your budget projections monthly or quarterly to identify any deviations.
- Be flexible and adjust your budget as market conditions change or unexpected events occur. This adaptive approach ensures your budget remains relevant to your business’s evolving needs.
Specific Considerations for Small Businesses in South Africa
- Cash Flow Management is Paramount: Poor cash flow management is a leading cause of business failure in South Africa. Small businesses often have little cushion against sudden falls in income. Practices related to working capital and cash flow are highly relevant for successful South African SMEs.
- Invoicing and Payments: Make clear payment agreements with clients and invoice quickly and correctly. Check if invoices have been received and details are correct to prevent delays. Don’t be shy to follow up before payment is due. Consider offering early payment discounts (e.g., “2/10 Net 30”) to incentivize quick payments, as too much cash tied up in unpaid invoices can lead to problems.
- Choosing Clients: Be selective about who you work for and credit-check new prospects before agreeing to terms, as unpaid work can severely impact cash flow.
- Negotiate with Suppliers: Don’t hesitate to negotiate for better deals or more flexible/extended payment terms, especially for bulk orders.
- Paying Suppliers: If you anticipate problems paying suppliers on time, be upfront and honest immediately. Suggest an alternative payment date and offer partial payments as a gesture of good faith.
- Inventory Management: Efficient inventory management helps prevent cash from being tied up unnecessarily.
- Electronic Payments: Encourage clients to make electronic transfers to your bank account, as this can lead to quicker access to funds compared to cheques.
- Tax Planning and Compliance:
- SARS Obligations: Small businesses in South Africa have various tax obligations, including Income Tax, and if employing staff, Pay-As-You-Earn (PAYE), Skills Development Levy (SDL), and Unemployment Insurance Fund (UIF). Employers must register with SARS for PAYE within 21 business days of becoming an employer.
- VAT: All businesses must register for VAT if their annual turnover is R85,000 or more, and must file VAT returns and pay/reclaim VAT quarterly.
- Turnover Tax: Micro businesses with an annual turnover of R1 million or less may qualify for a simplified Turnover Tax system, which replaces Income Tax, VAT (if elected), Provisional Tax, Capital Gains Tax, and Dividends Tax. This reduces record-keeping requirements.
- Accelerated Depreciation: Businesses in Urban Development Zones (UDZ) in South Africa may qualify for accelerated depreciation allowances on the erection, acquisition, or improvement of commercial or residential buildings.
- Employment Tax Incentive (ETI): This incentive encourages employers to hire young and less experienced work seekers by reducing the cost to employers through a cost-sharing mechanism with the government.
- Record Keeping: Keep detailed and accurate financial records (receipts, statements, invoices) as this is legally required and demonstrates competence and reliability to lenders. Records can be kept electronically.
- Financial Literacy and Professional Guidance:
- Many small business owners in South Africa may lack the financial expertise required to manage their businesses effectively, making education and training crucial.
- It is advisable to seek professional help from accountants or financial advisors. They can offer strategic financial planning, help ensure tax compliance, and provide insights for growth.
- SARS offers tax workshops and mobile tax units to help businesses learn about taxes.
- Courses in accounting fundamentals and financial management for non-financial managers are available, for example, from Unisa and Udemy.
- Leveraging Financial Technology (Fintech) Solutions:
- Utilize accounting software like QuickBooks Online, Xero, Sage Business Cloud Accounting, Wave, or Zoho Books to streamline financial processes, track income/expenses, manage payroll, and generate reports. These tools often offer South African VAT compatibility.
- Consider payroll management systems like PaySpace to streamline payroll and ensure SARS compliance.
- Implement cash flow analysis tools (software or spreadsheets) to keep track of cash balance and forecast financial futures.
- Use inventory management systems to track goods, generate sales reports, and set low inventory alerts.
- Adopt e-commerce solutions for instant payments via credit cards or mobile devices, such as iKhokha, PayFast, Yoco, SnapScan, and Zapper.
- Utilize expense tracking tools like Expensify or Xpenditure to manage business expenses efficiently.
- Consider opening a business credit card to improve your business credit history and access higher credit limits.
By diligently following these steps and considering the specific South African context, small business owners can establish robust financial habits that are crucial for their business’s survival and growth.
