There are a number of ways to reduce your start up costs. Working from home eliminates office rental and travel costs. Using free or low-cost online services for website development (e.g., WordPress, Wix) and marketing (e.g., Facebook, Instagram) is crucial. Outsourcing non-core functions, like administrative tasks, via platforms such as Fiverr or PeoplePerHour can also save money. Reduce personal expenses, making sure that available money goes into the business, and not a lavish lifestyle. Effective cash flow management is essential, possibly involving a part-time job to cover personal expenses while the business gains traction.