These measure how well your marketing is working.

Return on Ad Spend (ROAS):

How much you earn compared to what you spend on ads.

Customer Acquisition Cost (CAC):

What it costs to get each new customer through ads, promotions, or influencer campaigns.

Click-Through Rate:

How many people click on your ad or link after seeing it.

Cart Abandonment Rate:

How many people add items to their online cart but don’t finish checkout — common in online stores.

Conversion Rate:

How many people actually buy or sign up after visiting your site or seeing your ad.

Marketing ROI:

Overall value of your marketing campaigns versus the cost.