Step 1: Define Your Overall Objective

Implementing SMART goals involves a structured approach to ensure your goals are well-defined, trackable, and achievable. The SMART method provides a framework to guide this process.

Here is a framework on how to implement SMART goals:

Start with a general idea of what you want to accomplish. Recognise the difference between a dream or a vague wish and a goal; a goal puts your dream on a deadline and requires actionable steps. our overall objective is the big-picture result you want to achieve. It’s the starting point before turning your idea into a SMART goal. This objective should clearly express what you’re aiming for, even if it’s still broad at this stage.

1. Think About the End Result

What is the outcome you want to see? This could be something like:

  • Growing your customer base
  • Launching a new product
  • Improving team performance
  • Increasing profits
  • Expanding into a new market

✏️ Example: “I want to expand my business by opening a second location.”

2. Make It Purpose-Driven

Ask yourself why this objective matters. What purpose does it serve for you or your business?

✏️ Example: “I want to serve more customers and increase my monthly revenue.”

3. Keep It Simple and Clear

Use one sentence to sum it up. Don’t worry about details yet—that comes later with SMART goal planning.

✏️ Final version:
“My objective is to grow my business by opening a second location that will increase revenue and reach new customers.”

S.M.A.R.T. references
General management references
References as at 27 May 2025
Business plan references

References as at 27 May 2025